Web Metrics

Defining web metrics in Australia

For up-to-date statistics on individual networks click on the icons or links here:


Links to Australian stats:

Overall, Nielsen[1] reports that:

  • Social networking on sites such as Facebook was a key driver in Australians’ trial and uptake of social media and that
  • Close to three quarters of online Australians (73%) have looked at others’ profiles on social networks and well over one third (37%) of these report to be interacting with others via social networking sites on a daily basis
  • Australia topped even the U.S. when it came to time spent per person on social networks. [2]

The biggest increases in social media usage were reading and posting on Twitter, reading wikis and engaging with brands and organizations via social media


[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows
[2] http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year

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