Tag Archives: Publishing

Successfully Combining Content with Commerce

A FIPP interview with David Nussbaum, CEO of F+W. David Nussbaums credited with transforming the former print-focused niche publisher into a digital-first company that combines content and e-commerce like few others. Prior to F+W, David spent more than 8 years at Penton in senior management positions, including as the CEO of Penton Media. In this interview David shares some insights

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The beginning of the end of Facebook’s traffic engine.

NiemanLab Predictions for Journalism 2015 by Felix Salmon, senior editor of Fusion Virtually every digital publisher has seen two big trends in recent years: Traffic is up sharply, and mobile traffic is up spectacularly, often overtaking the desktop web. In both cases, the cause can be distilled down to a single word: Facebook. “The losers are going to be external

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Google Helps Readers Pay For News

Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success, reports Justin Ellis from NiemanLab. The way it works is that each publisher gets the equivalent of the market rate for an ad shaved off their contribution each time

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Smarter Marketing with Apps

Widen your audience and increase conversions. Use location-based segmentation and feedback from user analytics to market more efficiently and more effectively. The marketing and advertising industries are at a historical turning point. As media and content delivery becomes more fragmented, audiences are less attainable. Captive audiences are a thing of the past. With traditional marketing strategies failing to engage audiences,

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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