Tag Archives: publishing strategy

Smarter Marketing with Apps

Widen your audience and increase conversions. Use location-based segmentation and feedback from user analytics to market more efficiently and more effectively. The marketing and advertising industries are at a historical turning point. As media and content delivery becomes more fragmented, audiences are less attainable. Captive audiences are a thing of the past. With traditional marketing strategies failing to engage audiences,

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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Forbes to Digitise Back Catalogue

Global media, branding and technology company, Forbes, recently announced an agreement with EBSCO Information Services to create Forbes Digital Archive, a digital archive of the entire Forbes backfile with content from 1917 to 2000. “This agreement is an example of how Forbes continues to find innovative ways to succeed in the digital age, by providing ground-breaking access to a comprehensive

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Matthew Green to Chair Future of Digital Publishing

The premier event for publishers, agencies, content producers and brands returns for 2014! Beyond Digital Strategy’s CEO, Matthew Green, has been asked to Chair the Future of Digital Publishing event, hosted by AIMIA – the Digital Industry Association of Australia. “It’s an honour to be asked to chair such a wonderful event, with so many remarkable industry leaders.” The Future

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Blippar the AR Monster

Augmented reality (AR) has had a relatively slow uptake amongst magazine publishers and media agencies however publishers globally are beginning to see AR as an opportunity to innovate and even create new revenue streams, thus reinforcing the power of print. The recent takeover of AR company Layar, by image recognition platform Blippar, is poised to create a leviathan in the AR

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Can Apple’s new iPhone solve publishers’ mobile ad woes?

With two new iPhones and a smartwatch now on the Apple production line, pundits are wondering whether the larger screen size on the iPhone 6 will improve the mobile advertising experience. “It’s more challenging on smaller screen to have marketers’ content embedded into the experience,” Jason Kint, CEO of trade group the Online Publishers Association, told John McDermott of Digiday.

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Can publishers monetise smartphones?

Before discussing the core issue, writes Jez Walters, Editor, What’s New in Publishing, it’s important to outline the challenges facing magazines and newspapers.  By any measure a quick glance of the statistics makes staggering reading. As Alan Mutter remarks in his article, A Publishing Crisis by the Numbers, ‘it is easy to become inured to the drip, drip, drip of bad

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