Tag Archives: Print

People.com boosts its digital metabolism

People’s print business isn’t what it used to be. Single-copy sales, which used to top 1 million copies weekly, averaged 686,364 in the second half of 2014. So as Time Inc.’s cash cow, its digital health is key to the company’s future – writes Lucia Moses for Digiday. In the crowded world of online celebrity news, People has brand heft, but its heritage of original,

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Print readership continues decline as digital audiences rise

The number of Australians reading printed newspapers has dropped by 6 per cent in the year to September 2014, according to the latest Print Readership and Cross-Platform Audience results for Australian Newspapers released today by Roy Morgan Research. The 6 per cent decrease saw 9,419,00 Australians reached by newspapers in the 12 months to September, with weekend print readership found

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Print Deserves a Fresh Look

Coming from a print and publishing supply background, it is often quite sad to see many of my old clients closing their doors as page numbers shrink, ad revenue declines and paper becomes digitised. Therefore it was quite refreshing to find this article in Australian Printer online. Top ad buyer: print deserves a fresh look The nation’s most powerful advertising

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