Tag Archives: Mobile

Time to get responsive

On Thursday, February 26, 2015 Google announced via its Webmaster Central Blog, that they would be adjusting their algorithm in favour of mobile friendly websites. Here is the official statement: When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more

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Digital news media readership leaps by 9 per cent

Digital readership increase is driven by mobile Digital news media readership is up 9 per cent year-on-year, from 9.9 million to 10.8 million, according to emma data for the 12 months to November 2014, reports the Newspaper Works. This figure represents 61 per cent of the Australian population aged 14 years and older, compared with 57 per cent in the

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Mobile Ad spend sees triple-digit gain in Australia

Mobile internet ad spending is enjoying its final year of triple-digit growth in Australia, according to eMarketer’s latest estimates of paid media placements in traditional, digital and mobile channels. Advertisers in the country will spend just short of $1 billion on mobile internet ads this year, including search and display formats but excluding messaging-based ones. By 2015, increases in mobile

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New Research Indicates that Mobile is the Future of Sales Enablement

Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep. How can companies transform

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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Pointless workplace meetings are a drain on productivity

A new study has found the number of workplace meetings is rapidly on the rise, taking up increasing amounts of time, reducing productivity and providing little value to employees. The study Collaboration 2.0. Death of the web conference (as we know it) was conducted by market researcher Ovum on behalf of remote access software provider LogMeIn and is based on

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Future of Digital – An AIMIA Event

Digital has long since moved from a one-dimensional question of mobile or social or video, it’s now engrained deep within all organisations’ operation, affecting everything from staffing to strategy. Some companies are pioneering, some are following but many are failing. It’s no longer about just being digital it’s about being good at digital With the relentless march of technological innovation

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