Tag Archives: MarComms

New Research Indicates that Mobile is the Future of Sales Enablement

Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep. How can companies transform

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Smarter Marketing with Apps

Widen your audience and increase conversions. Use location-based segmentation and feedback from user analytics to market more efficiently and more effectively. The marketing and advertising industries are at a historical turning point. As media and content delivery becomes more fragmented, audiences are less attainable. Captive audiences are a thing of the past. With traditional marketing strategies failing to engage audiences,

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