Tag Archives: Magazines

Can Apple’s new iPhone solve publishers’ mobile ad woes?

With two new iPhones and a smartwatch now on the Apple production line, pundits are wondering whether the larger screen size on the iPhone 6 will improve the mobile advertising experience. “It’s more challenging on smaller screen to have marketers’ content embedded into the experience,” Jason Kint, CEO of trade group the Online Publishers Association, told John McDermott of Digiday.

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Can publishers monetise smartphones?

Before discussing the core issue, writes Jez Walters, Editor, What’s New in Publishing, it’s important to outline the challenges facing magazines and newspapers.  By any measure a quick glance of the statistics makes staggering reading. As Alan Mutter remarks in his article, A Publishing Crisis by the Numbers, ‘it is easy to become inured to the drip, drip, drip of bad

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The Maggies return for 2014

Nominations are now open for The Maggies 2014; a national poll to recognise and celebrate the best Australian magazine covers of the past year. Launched in Australia in 2010 by leading magazine and newspaper subscription business, iSUBSCRiBE, the awards were designed to help improve the profile and popularity of the magazine publishing industry. The high profile competition is sponsored by

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Neale Whitaker joins News

NewsLifeMedia CEO Nicole Sheffield today announced that design and style guru and popular television presenter Neale Whitaker will join News in December in the dual role of editor-in-chief of prestige design and lifestyle brand, Vogue Living, and design columnist for News Corp Australia’s network of Sunday newspapers. Nicole Sheffield said: “Neale is one of the best in his field. He is highly respected

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Threat to Magazine Sales

Distribution newsagents in South Australia are questioning whether it is worth distributing magazines at all as the returns for their efforts fall below 4 per cent. Long-time distribution specialist, John Fitzpatrick from Portside Newsagency, says out of and annual $263,000 payment for magazines to distributors the bottom line is just $9,570 or 3.75%. He and other agents say the margins

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Marque Magazine launches in July

PREMIUM PUBLISHERS and AUTO CLASSIC are pleased to announce the launch of a new magazine, Marque Magazine in July. Published on behalf of Auto Classic, Marque Magazine will be WA’s newest luxury publication mailed directly to Auto Classic’s customers each quarter. With a mix of entertaining and thought-provoking features unique to Marque, readers can expect a beautifully designed publication showcasing

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