Tag Archives: digital strategy

Step back and question all assumptions

The Digital Innovator’s Summit Q&A with Richard Gingras of Google News. Richard Gingras, currently the Senior Director of News and Social Products at Google, has been a driving force in the development of online services, software and new media for over three decades. His many forward-looking endeavors include pioneering uses of satellite networking for television, the first applications of television

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Google Helps Readers Pay For News

Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success, reports Justin Ellis from NiemanLab. The way it works is that each publisher gets the equivalent of the market rate for an ad shaved off their contribution each time

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The Anti-AntiSocial Game

“Everyone’s got that friend who, in lieu of being polite, sits head-down thumbing through his phone while you try to talk to him. Now, thanks to San Francisco based interactive ad agency Traction, there’s an app that might just make your friend less, well, douchey” writes Matt Van Hoven for Digiday. The social game where the only way to win

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Smarter Marketing with Apps

Widen your audience and increase conversions. Use location-based segmentation and feedback from user analytics to market more efficiently and more effectively. The marketing and advertising industries are at a historical turning point. As media and content delivery becomes more fragmented, audiences are less attainable. Captive audiences are a thing of the past. With traditional marketing strategies failing to engage audiences,

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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