Tag Archives: Blippar

Blippar Launches Visual Browser For The Physical World

Leading Mobile Image Recognition Platform Transcends Language and Literacy By Making Visual Search A Reality Blippar, the world’s largest image recognition and augmented reality platform, demoed the first-ever proprietary mobile visual search capability at an exclusive event at South By Southwest. This relaunched version of the original Blippar app will change the way consumers interact with the physical world. Opening

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Blippar the AR Monster

Augmented reality (AR) has had a relatively slow uptake amongst magazine publishers and media agencies however publishers globally are beginning to see AR as an opportunity to innovate and even create new revenue streams, thus reinforcing the power of print. The recent takeover of AR company Layar, by image recognition platform Blippar, is poised to create a leviathan in the AR

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