Tag Archives: Apple

Apple Allows AdBlocking

According to media reports the new version of Safari, due out with Apple’s iOS9 update, has a Content Blocking extension that will allow users to, “…block cookies, images, resources, pop-ups, and other content.” Ad blocking apps are nothing new, however the use of these products have increased exponentially over the last few years. This news is shaping up to be

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Apple Pay to Bolster iAd Network

Apple announced on the 16th October 2014 that its US customers would be able to start making payments with the ‘touch of a finger on October 20’, when Apple Pay becomes available to the end user. According to the company website, Apple Pay offers an easy, secure, and private way to pay using Touch ID on iPhone 6 and iPhone

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iAd Revamp

Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors. According to ad agencies, Apple is actively pitching the new capability as a way to effectively solve the mobile cookie problem. “One of the big limitations of not just iAd, but the

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Why media owners should pay attention to smartwatches

Article originally published by FIPP. Smartwatches are the new generation of mobile – and like smartphones, much of their value will come from the apps that bring utility, information and entertainment to the consumer. In just a few years, Gartner predicts that half of all app interactions will come from wearables, and media owners should make sure that they get

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Can Apple’s new iPhone solve publishers’ mobile ad woes?

With two new iPhones and a smartwatch now on the Apple production line, pundits are wondering whether the larger screen size on the iPhone 6 will improve the mobile advertising experience. “It’s more challenging on smaller screen to have marketers’ content embedded into the experience,” Jason Kint, CEO of trade group the Online Publishers Association, told John McDermott of Digiday.

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