Tag Archives: Advertising

It’s About Times

London Times advertisers are to begin paying the same rate for display advertising in the title’s tablet edition as they do in print, writes Dominic Ponsford of the Press Gazette. The agreement, reached with a number of key ad agencies, is being seen by insiders as a major breakthrough in terms of making money from digital journalism. Website advertising is

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Smarter Marketing with Apps

Widen your audience and increase conversions. Use location-based segmentation and feedback from user analytics to market more efficiently and more effectively. The marketing and advertising industries are at a historical turning point. As media and content delivery becomes more fragmented, audiences are less attainable. Captive audiences are a thing of the past. With traditional marketing strategies failing to engage audiences,

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