Tag Archives: Adobe

New Research Indicates that Mobile is the Future of Sales Enablement

Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. They have access to information about products, pricing options and the competitive landscape at their fingertips, long before they meet with a sales rep. How can companies transform

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Show Me Shomi

Publishing industry takes a page out of the future with Aussie startup Shomi. Australian-based tech startup Shomi has potentially invigorated the future of the publishing industry with the release of their new scannable font-based code. It’s similar to a QR code in its capacity for mobile linking, but Shomi’s insight and design-led thinking has innovated the entire scanning process and

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Dots or Pixels? An Interview with Adobe

Last year I was interviewed by Adobe for their digital magazine MyExpression. Here is a copy of the article for you. Dots or pixels? Why not both? Publishers must embrace both print and digital editions to keep their mastheads strong, says Publishers Australia GM Matthew Green. Magazines—whether niche or for the masses—lie firmly in the hearts and minds of designers

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