Category Archives: Strategy

New Google

So by now you would have all read about Alphabet, a collection of companies the largest of which is Google. And you would have seen a ton of news items in your feed with stories about Google’s new logo. Like it or loathe it this new, slimmed down, version with its specially designed typeface will be with us for a

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Australia’s Startup Economy

Cloud based tech companies, scalability and disruptive technology. Small, agile startups rushing to innovate and find a gap in the market. It is activity on a scale that has never been seen before. The way the world conducts business is changing rapidly and Australia has an unprecedented opportunity to transition from a resource and primary industry based economy to one

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40% of UK Internet Users Block Ads

Following on from our article last week about Apple offering ad blocking technology with their upcoming iOS9 update, a new report by Reuters has indicated that, “Four in ten (39 per cent) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as they become increasingly dissatisfied with the types of ads on

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Apple Allows AdBlocking

According to media reports the new version of Safari, due out with Apple’s iOS9 update, has a Content Blocking extension that will allow users to, “…block cookies, images, resources, pop-ups, and other content.” Ad blocking apps are nothing new, however the use of these products have increased exponentially over the last few years. This news is shaping up to be

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