Category Archives: Strategy

Succeeding in a Digital Economy

The potential for your business to take advantage of digital and cloud technologies to drive growth is enormous. However, these new and disruptive business models require significant levels of creative thinking in order to meet the challenges they bring. ClarkeKann’s Technology & Intellectual Property Partner, Peter Karcher, hosts a panel of experts to discuss how technology is changing the game

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ADMA takes over AIMIA

As you may already be aware AIMIA, the digital industry association of Australia, went into voluntary administration late last year. It was a sad end for a great association, one that I had worked closely with as both the head of Publishers Australia and the CEO of Beyond Digital Strategy. On the 5th February The Association for Data-Driven Marketing and

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Regramming

If you are a gonzo Instagram user, or a digital strategist with multiple networks to manage, Hootsuite has made your life a whole lot easier. Regramming (the act of posting someone else’s photo on your own account with the appropriate credit) is now available on Hootsuite. For info on how to start regramming like an expert please visit Hootsuite’s blog

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Apple iAd App Network to be Discontinued

Apple has announced via their blog that the iAd ad network will be discontinued as of June 30, 2016. Apple said, “The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d

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