Category Archives: Crisis Management

You’re infected, and probably don’t even know it.

Part two of a three part series discussing digital ad fraud, by John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports. If you knew how pervasive, costly, sinister, sophisticated, brand-damaging, and well-funded digital advertising fraud is, you would be excused for leaving your magazine job and taking up alpaca farming. Put yourself in the shoes of a

Read more
« Older Entries