Category Archives: Social Media

News.com.au launches on Snapchat

News.com.au is the first Australian media outlet to launch on Snapchat’s news tool Discover, targeting a young audience with curated news stories tailored for mobile, reports Eliza Goetze from The Newspaper Works. Snapchat is one of the most popular mobile apps among 18- to 34-year-olds, reaching more than 100 million active users every month. The Discover tool launched in January with brands

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Stanford Medicine X and Symplur announce social media analytics research challenge

Stanford Medicine X and Symplur are pleased to announce a joint initiative designed to spark scholarly research activity in healthcare social media. The Stanford Medicine X | Symplur Signals Research Challenge seeks to engage all healthcare stakeholders in healthcare social media research. Why ask questions about healthcare social media? Social media use in healthcare and medicine has transformed how stakeholders discuss problems

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Making Facebook ads more relevant

On the 12th February Facebook began showing relevance scores for ads run on their platform. This new metric appears in the advertiser’s ad reporting tool set and will impact several key factors when advertising on their network “Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses

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