Category Archives: Publishing

News.com.au launches on Snapchat

News.com.au is the first Australian media outlet to launch on Snapchat’s news tool Discover, targeting a young audience with curated news stories tailored for mobile, reports Eliza Goetze from The Newspaper Works. Snapchat is one of the most popular mobile apps among 18- to 34-year-olds, reaching more than 100 million active users every month. The Discover tool launched in January with brands

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Digital news media readership leaps by 9 per cent

Digital readership increase is driven by mobile Digital news media readership is up 9 per cent year-on-year, from 9.9 million to 10.8 million, according to emma data for the 12 months to November 2014, reports the Newspaper Works. This figure represents 61 per cent of the Australian population aged 14 years and older, compared with 57 per cent in the

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What are the nine types of digital ad fraud?

An article by Mr. John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports. These are John’s take on the types of ad fraud out there. 1.     Impression (CPM) Ad Fraud Impression ad fraud has several parts: Hidden ad impressions Fake sites Video ad fraud Paid traffic fraud Ad re-targeting fraud Hidden ad impressions: Hidden ad impressions (also

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Google Helps Readers Pay For News

Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success, reports Justin Ellis from NiemanLab. The way it works is that each publisher gets the equivalent of the market rate for an ad shaved off their contribution each time

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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