Category Archives: New Business Models

Effective Health Engagement

Cut through noise and communicate more effectively with all Health Care Professionals (HCPs) via an integrated communications channel available on all devices. Health Care Professionals (HCPs) work in a very noisy communication environment. Key messaging is often lost within a host of documents and messages that compete for attention on a daily basis. Consequently, it is increasingly difficult to reach

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The Path to Profitable Digital Publishing

Engage and build your audience, while saving time, money, and Panadol with a true multichannel digital publishing platform. Publishers are facing unprecedented competition for readership from websites, blogs, social media, and even other traditional media outlets. At the same time, mainstream, broadcast audiences are fragmenting and niche publications are building a stronger following. Consequently, consumers have come to expect a

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Pointless workplace meetings are a drain on productivity

A new study has found the number of workplace meetings is rapidly on the rise, taking up increasing amounts of time, reducing productivity and providing little value to employees. The study Collaboration 2.0. Death of the web conference (as we know it) was conducted by market researcher Ovum on behalf of remote access software provider LogMeIn and is based on

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Future of Digital – An AIMIA Event

Digital has long since moved from a one-dimensional question of mobile or social or video, it’s now engrained deep within all organisations’ operation, affecting everything from staffing to strategy. Some companies are pioneering, some are following but many are failing. It’s no longer about just being digital it’s about being good at digital With the relentless march of technological innovation

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Liquid State Appoints BDS as their NSW Reseller Partner

“We are thrilled to announce Beyond Digital Strategy has become our first Australian-based reseller, primarily servicing clients in New South Wales,” said Philip Andrews, CEO and co-founder of Liquid State. “Their expertise in providing effective digital strategies for health and publishing professionals will extend our product reach and provide support for our Sydney customers.” “Liquid State are an Australian company

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Apple Pay to Bolster iAd Network

Apple announced on the 16th October 2014 that its US customers would be able to start making payments with the ‘touch of a finger on October 20’, when Apple Pay becomes available to the end user. According to the company website, Apple Pay offers an easy, secure, and private way to pay using Touch ID on iPhone 6 and iPhone

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iAd Revamp

Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors. According to ad agencies, Apple is actively pitching the new capability as a way to effectively solve the mobile cookie problem. “One of the big limitations of not just iAd, but the

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