The fall-out from Google’s big algorithm update

For those of you who are looking at your website stats and wondering why they are changing, Google did a large algorithm update in August, many health and medical sites in particular were impacted during this update.- check one estimate here:

Source: Barry Schwartz Search Engine Round Table

In this GREAT article by Glenn Gabe, G-Squared Interactive (Analysis and Findings From The August 1, 2018 Google Algorithm Update – A Massive Core Ranking Update) he analyses different types of websites and different solutions.  Some take-home quotes:

The old mantra sites which improve quality will be rewarded still applies, but the definition of quality has changed.

“quality” can mean a number of things. For example, content quality, user experience (UX), aggressive, disruptive, and deceptive, advertising, technical SEO problems that cause quality problems, and more…..

Google is on record explaining they want to see significant improvement in quality over the long-term. It is evaluating relevance and quality at the site-level. Low quality or thin content with disruptive ads are now getting penalised, as is poor user-experience amongst others.

“Don’t ignore technical SEO, thin content, performance problems, and other things like that. Think about the site holistically and root out all potential problems. That’s the most powerful way to proceed in my opinion.”

You will not recover by putting band-aids on the situation. You will not recover in a few weeks, or a month or two. You must implement significant changes to improve your site and make sure they stick around for the long-term. Don’t roll back changes after a few weeks or a month or two. That may not be long enough for Google…

Seriously, check out the article.