Internet Trends for 2016 – Mary Meeker
Mary Meeker says that growth of internet businesses is slowing down, and that image sharing and messaging apps are the future. Hers was one of the most eagerly anticipated presentations at this year’s Code Conference in Silicon Valley.
Recode give their top 3 takeaways:
1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down which means new users will be harder to find.
2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.
3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.
In more detail here are some of the other takeaways:
◊ Smartphones in the developing world are cheaper, but they still eat up a huge portion of users’ income.
◊ Advertising on the internet is growing quickly but selling ads on the internet is still dominated by Facebook and Google and is still relatively ineffective (81% of users mute their ads and ad-blocking software is a big deal). Ads that do work are authentic, entertaining, in context and brief (Spotify and Snapchat do well here).
◊ People worldwide shared almost twice as many photos in 2015 as they did in 2014, and almost half of that happened on a platform owned by Facebook. Apps like OfferUp are making use of this.
◊ In voice recognition software, 99 percent accuracy is the key threshold for tech companies to cross, and they are getting really, really close.
◊ The US is poised to become a “global hub” for the auto industry because of ride-hailing services and self-driving technology research.
◊ The future of transportation doesn’t look like UberX — actually, it’s UberPool. Shared private rides are becoming urban mainstream at 20% of Global Uber rides in <2 years (and did you know that commute time almost equals the amount of time people spend on Facebook and Spotify!)
Take a look at Mary’s 25 minute presentation above to see all of the data and analysis. There are new companies and business trends mentioned that are worth noting. For example take a look at Stitch Fix a fashion/styling service for women which gives ‘Netflicks and Spotify type content’ for customers and is hugely successful.