ADMA takes over AIMIA

As you may already be aware AIMIA, the digital industry association of Australia, went into voluntary administration late last year. It was a sad end for a great association, one that I had worked closely with as both the head of Publishers Australia and the CEO of Beyond Digital Strategy.

On the 5th February The Association for Data-Driven Marketing and Advertising (ADMA) announced that they had acquired AIMIA’s assets and would, “…service AIMIA members under the AIMIA brand, whilst strengthening the value to members with the additional resources and stature it offers as Australia’s largest and fastest growing marketing and advertising industry body.”

Steve Brennen, Chair of ADMA, was quoted in the press release as saying,

“AIMIA has been an influential champion of the digital industry in Australia in its 23 year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia. However, as industry association consolidation becomes inevitable in today’s rapidly evolving market, a larger organisation like ADMA is well placed to operate its activities more efficiently and provide additional value to members. It is also the right thing to do to ensure the digital industry in Australia continues to be supported.”

With Australian Marketing Institute (AMI) members recently cajoled into paying a ‘Service Enhancement Levy‘, Publishers Australia all but ingested into the bowels of mUmBRELLA, and now the demise of AIMIA, one really must wonder what the future holds for small, niche based associations.