Apple iAd App Network to be Discontinued
Apple has announced via their blog that the iAd ad network will be discontinued as of June 30, 2016. Apple said,
“The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30.
If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.“
The iAd network, first introduced in 2010, received a major revamp in October 2014 to coincide with the release of iOS 8. That same month Apple also announced the introduction of Apple Pay to help bolster their iAd offering.
However the rise of adblocking software, coupled with Apple’s inclusion of a content blocking extension within the version of Safari that arrived with iOS9 in June 2015 and Apple’s unwavering demand of a 30% cut of any ad revenue generated on their platform, seems to signaled the end of the iAd network.
Instead, Apple will allow advertisers to keep 100% of the revenue from ads sold by them via the News Publisher platform that is still in beta yet already available on iOS9 devices.