40% of UK Internet Users Block Ads
Following on from our article last week about Apple offering ad blocking technology with their upcoming iOS9 update, a new report by Reuters has indicated that,
“Four in ten (39 per cent) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as they become increasingly dissatisfied with the types of ads on show, according to a new study.”
Although the US figures were slightly lower at around 30% these numbers point to the fact that consumers want to cut online advertising out of their browsing experience.
Read the full article here at The Drum and let us know your thoughts.