Apple Allows AdBlocking

According to media reports the new version of Safari, due out with Apple’s iOS9 update, has a Content Blocking extension that will allow users to,

“…block cookies, images, resources, pop-ups, and other content.”

Ad blocking apps are nothing new, however the use of these products have increased exponentially over the last few years.

This news is shaping up to be a blow for publishers who are struggling to make money via mobile advertising, with their only other option appearing to reside within Apple’s beta solution, News Publisher. This new platform, also being released with the iOS9 update, supports the new Apple News Format for layout and design as well as allowing the publisher to monetise their content via Apple’s iAd network.

Whilst we are unsure whether the ad blocking extension will allow you to block iAds, one thing you can bet on is that the user experience is about to change dramatically – again.