20 per cent of people fall asleep, or even die, if your video is longer than 90 seconds!

I love that ‘tongue-in-cheek’ stat by Christie Poulos, Global Head of Video at King Content. Seriously though, if you don’t engage your audience in the first 10 seconds your video WILL fail.

50% of people will drop off halfway through every video!

Marketers love science. Rules and logic, data, equations and metrics. We use these rules to help us make choices, prioritise, minimise risk and maximise return.

So what is the ‘rule’ that decides the correct length for a video. Read Christie’s article here and judge for yourself.