Google reportedly wants to put a ‘Buy’ button in your search results

According to a Wall Street Journal report, the search giant will introduce buy buttons in search results some time in the next few weeks, citing sources familiar with the rollout. The buttons would appear alongside paid search results on mobile in the “Shop on Google” section, starting with a small number of searches. A Google spokesperson declined to comment.

Shoppers who click on a buy button will be shuttled to another Google product page, where they can customize their orders and choose a shipping method before completing their purchase. Currently, users who click on items in the “Shop on Google” section, are shuttled to the product page on the retailer’s site, making for an uneven shopping experience, depending on how easy or challenging it is to navigate around the retailer’s site.

While the products will still be sold by independent retailers (not Google) — and Google does not plan on taking a cut from each purchase — adding a buy button feature is more significant for Google than it might seem, at first. Google.com remains the number one most-trafficked site and most-used search engine in the world — a potent combination, given it already plants paid ads atop search pages for retailers.

A buy button could make it easier for Internet users to purchase from inside their search results, allowing for a more consistent shopping experience and potentially reducing the number of clicks needed to make a transaction.

Read the full article on Mashable’s website.

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