Mobile Ad spend sees triple-digit gain in Australia
Mobile internet ad spending is enjoying its final year of triple-digit growth in Australia, according to eMarketer’s latest estimates of paid media placements in traditional, digital and mobile channels. Advertisers in the country will spend just short of $1 billion on mobile internet ads this year, including search and display formats but excluding messaging-based ones.
By 2015, increases in mobile internet ad spending will fall to a “modest” 60.0%, with spending rising to over $4.1 billion by 2018.
This year, eMarketer estimates, mobile internet ads—including those served to all mobile devices, not just phones—will represent just over one-fifth of all digital ad spending, or 8.0% of total media spending. By 2018, one-third of paid media spending in Australia will go toward mobile, and nearly two-thirds of digital spending.
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