World Digital Media Factbook
What are the biggest opportunities for media revenue and content strategies?
The biggest opportunities for media company revenue and content strategies for 2014, according to the new FIPP World Digital Media Factbook 2014-15 are: Big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce and smartphones.
Martha Stone, author of the Digital Media Factbook and CEO of World Newsmedia Network, presented these findings at the launch of the report at the FIPP Ibero American Magazine Media Conference on 23 September 2014 in Sao Paulo, Brazil.
Now in its third year, the FIPP World Digital Media Factbook presents research, data and analysis covering digital media revenue and usership trends, including social media, video, tablets, smartphones, e-commerce, apps, gaming, copyright and much more.
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Pre-order your copy of the Digital Factbook here.
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit patterns are driving media companies to overhaul their digital media strategies.
Key trends include:
- After the crisis of 2008 and 2009, Internet, mobile and television have emerged the victors of the advertising expenditure battle.
- PwC sees magazines’ global revenues holding steady until 2018.
- The bright spot in the magazine industry’s revenue picture is consumer magazine digital advertising revenue around the world. In the US alone, consumer magazine digital ad revenue is projected to grow 22.4% to $3.9 billion in 2014, and almost double to $7.6 billion by 2018, according to PwC.
- For digital consumer magazine circulation, global revenues are expected to surge 42 percent from 2013, and would reach $743 million in 2014, digital circulation revenue is expected to reach $1.5 billion by 2018, according to PwC.
- eMarketer estimates that Google, Facebook, Microsoft and Yahoo! together will earn 61.7% of the US ad pie in 2015.
- Programmatic digital display advertising expenditure is expected to surge from US$4.9 billion to $33.3 billion from 2011 to 2017, according to MAGNA GLOBAL.
- IDC projects smartphone market share will grow from 65.1% in 2013 to 70.5% in 2017. While tablets will see growth from 14.6% to 16.5% during the same period.
- WNMN’s Digital Hot Spots maps the shift toward mobile-focused access of the Internet, particularly in Africa, Latin America and parts of Asia.
The research comes from more than 60 contributing companies including: Adobe, comScore, Deloitte & Touche, the Economist Intelligence Unit, Econsultancy, eMarketer, GfK, Global WebIndex, IDC, Kantar, KPMG, MAGNA GLOBAL, Mary Meeker Digital Media Report, McKinsey, Nielsen, Pew, PricewaterhouseCoopers (PwC), Reuters Institute Digital News Report, Saïd Business School, World Newsmedia Network (WNMN) and ZenithOptimedia.
The Digital Factbook is available in print and in digital format powered by PressReader. FIPP Members get the digital edition for free and 30% off the full price.
Both formats of the Digital Factbook come to life through AR technology with thanks to Blippar.
“FIPP’s Digital Factbook provides key insights about the whole industry and it is great to be able to work with them to demonstrate new digital technologies working right off the book. By connecting readers to FIPP’s online sites as well as providing key pieces of content, readers can engage with even more information just by using their smartphone or tablet. It is easy to dismiss print when looking ahead to digital executions but the printed page still has a lot of life left in it, and by blipping the pages they can show you how much life they really have.” – Alex Nicoll, Account Manager, Blippar.
The FIPP World Digital Media Factbook gives an overview of the magazine landscape in print and digital revenue and usership patterns, and identifies opportunities for new revenues. It also showcases innovative magazines companies and their winning digital strategies in a series of case studies.