Can publishers monetise smartphones?
Before discussing the core issue, writes Jez Walters, Editor, What’s New in Publishing, it’s important to outline the challenges facing magazines and newspapers. By any measure a quick glance of the statistics makes staggering reading. As Alan Mutter remarks in his article, A Publishing Crisis by the Numbers, ‘it is easy to become inured to the drip, drip, drip of bad news about newspapers, (but the figures) are a reminder that one of our most valuable journalistic institutions is engaged in a grave, ongoing and so far unresolved crisis’.
If I was in a Court of Law and had just one exhibit for the jury, it would be this: The Newspaper Association of America (NAA) reported that 161 million unique individuals visited the digital media of all US newspapers in March 2014, equating to two-thirds of American adults. By comparison, Facebook alone attracts 166 million uniques per month.
Unfortunately, it doesn’t stop there. According to IDG’s Global Mobile Survey, 91% of 18-24 year olds and 85% of 25-34 year olds visit social networking sites and apps on their smartphone. So the issue here isn’t just that people are consuming different forms of media, but they are doing it on different platforms and devices. The newspaper and magazine industry is being assaulted on not one but two fronts.
Read the full article at Whats New in Publishing.