Google gives up on Google+ Real Name Policy
In what can only be described as a move toward common sense, Google announced today that they have given up forcing their ‘real name’ policy down their user’s throats.
The comment, made on their own Google+ page, states:
“When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names.
Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.
We know you’ve been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.”
It is a positive move applauded by many in the industry.
“Their public reasoning for this three year old policy was that by connecting people’s real personas with their online ones, you could clean up some of the comment mess you see, especially in places like YouTube” writes Matt Rowley from customer engagement agency, Thirteenth Floor.
“This has also been the FaceBook approach to personas and many would argue that this policy is more about enriching databases for marketing purposes than it is about enriching user experiences,” added Rowley.