Neale Whitaker joins News

NLMNewsLifeMedia CEO Nicole Sheffield today announced that design and style guru and popular television presenter Neale Whitaker will join News in December in the dual role of editor-in-chief of prestige design and lifestyle brand, Vogue Living, and design columnist for News Corp Australia’s network of Sunday newspapers.

Nicole Sheffield said: “Neale is one of the best in his field. He is highly respected in the industry with an incredibly strong home and design background and extensive media experience. This is a wonderful coup for News and builds on our solid stable of high-profile editors.

Vogue Living is Australia’s leading prestige design and lifestyle brand. Neale’s appointment signals our commitment to investing in the title and further expansion of the brand through digital to build on its formidable social following of over one million*. Neale will drive the development of the brand into events and take the opportunity of Vogue Living being the only Vogue brand of its kind in the world.

“His Sunday design column will reach millions of Australians each week and focus on his philosophy of good design is for everybody, the same approach he takes in his role as judge on the top rating renovation show The Block.”

With over 20 years experience in interior design and food publishing, Mr Whitaker joins News from Bauer Media Group where he has been editor-in-chief of Belle since 2006. He has edited leading magazines including marieclaire Lifestyle and Vogue Entertaining + Travel; and was the launch editor of the bestselling food magazine delicious.

He is also a judge on the popular television series, The Block, where he shares his advice and insights with the renovators and brings an uncompromising eye for design and knowledge of the latest in fashion and home-styling trends.

VogueMr Whitaker said: “I’m excited to be returning to Vogue, one of the world’s most powerful media brands. Interest in all aspects of interior design, decoration and homemaking has never been stronger and it’s a perfect time to explore the unlimited power for Vogue Living across all media platforms, while speaking to the widest-possible audience through the newspapers.”

With Country Style going from strength-to-strength** Victoria Carey, who is the current Publishers Australia Editor of the Year, will focus solely on the brand to drive development into books and merchandise as Country Style continues its winning streak in celebrating Australian life and industry.

Ms Sheffield said: “Victoria Carey is a great talent and I would like to thank her for the significant contribution she has made to Vogue Living over the last 18 months, leading the brand through substantial readership and social media growth during this time. With her singular focus on Country Style I can’t wait to see what she is going to do next with the brand.”

Source:

*Social media audience: 1,180,966 – Facebook (982,666 likes), Twitter (16,715 followers), Instagram (72,624 followers), Pinterest (15,008 followers) and Tumblr (93,953 followers). Numbers as at July 1, 2014.

**Readership at 423,000 up 2.9% according to EMMA, April 2014. Social media audience: ​521,716 – Facebook (510, 467 likes), Instagram (9,213 followers) and Pinterest (2,036 followers). Numbers as at July 1, 2014.