Proof of Performance V2

POP InfographicUsing evidence-based research from 110 studies across the globe, Proof of Performance: Making the case for magazine media, shows how magazine advertising works on print and on digital platforms. The report is published by FIPP, the worldwide magazine media association, and authored by FIPP research consultant, Guy Consterdine.

POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media.

V2 of Proof of Performance: Making the case for magazine media – new and revised with new research and new digital media case studies – will be published in September 2014.

POP v2 sets out the research-based evidence from more than 110 reports from all over the world proving the effectiveness of printed and digital consumer magazine content.

POP is an invaluable tool for all publishing company and magazine media association executives and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media.

You can pre-order your copy now from FIPP and receive a 10% special discount (rate not available post-production).

For a closer look at some of the original research, click on the infographic to enlarge.