ABC Innovation launches new tablet app ‘The Brief’
ABC Innovation recently launched its new tablet app ‘The Brief’. Available for free on iOS and coming soon to Android, ‘The Brief’ will present readers with eight stories each week, reimagining ABC content for tablet and delivering a rich immersive experience to audiences.
Mark Scott, ABC Managing Director said “We know our audiences want ABC content anytime, anywhere. ‘The Brief’ is part of our journey to understand how we can reimagine and repurpose ABC’s broadcast content for tablets.”
“We’ll be trying to
shake up the capabilities
of digital publishing”
ABC Director of Innovation, Angela Clark, said: “The Brief explores new territory for the ABC in creating a rich, interactive custom tablet experience that we hope will harness the breadth and depth of the ABC’s media to new audiences. Tablets are an increasingly important device for media consumption and are often considered a more ‘personal device’ so we are keen to understand what audiences want on a tablet and the potential of these devices for immersive media experiences.”
“The new project led by ABC Innovation relies on the cooperation of content teams across the Corporation. We look forward to audience feedback and engagement in the months ahead as we develop the product,” said Mark Scott
The ABC will be inviting audience feedback on each edition of The Brief.
‘The Brief’ Editorial team includes editor, Matt Buchanan, and journalist and ABC Drum host journalist Julia Baird. Content will range from news and current affairs features to ABC archival content, movies, profiles and sport.
Publishers Australia Young Mind, Edwina Storie, has also joined the ABC Innovation team as an Editorial Assistant. “We’ll be trying to shake up the capabilities of digital publishing through stories that cover everything from the four days that saw Ukraine’s stability crumble, to the new language of emojis. Future issues will feature interactive surprises such as interactive videos and virtual worlds,” said Edwina. “I encourage you to take a look, and come back each Friday to see what other immersive content we have in store.”
The first edition includes stories on the impact of the ICAC by Quentin Dempster, the Indian general election, Pussy Riot, and a time-lapse photography feature from an ABC Open contributor.
To download ‘The Brief’ head to: http://www.abc.net.au/thebrief
The first edition is available now and further editions available every Friday afternoon.
In 2014 ABC Innovation launched three new educational games, QED, Zoom and ConCensus, for the learning portal ABC Splash! They also won two AIMIA awards in April including ‘Most Innovative Digital Product or Service in Content Innovation’ for The Opera House Project; and ‘Best of Smartphone, Publisher’ for the ABC Mobile Flagship App.