Guarding the gates. Risk management in social media
Some time ago, the altimeter group developed the Processes Brand Triage. A decision making framework if you are starting out and developing a digital strategy that looked like this: [table id=3 /]
Now they have taken it a stage further with this report: Guarding The Social Gates: The Imperative For Social Media Risk Management which looks at the newly emerging field of social media risk management. Social media risk is defined as:
“The likelihood that a negative social media event will happen
The impact that negative event will have if it does happen”
They found that the four largest risks perpetuated by social media are:
- Damage to brand reputation
- Releasing confidential information
- Legal, regulatory, and compliance violations
- Identity theft or hijacking
with the most popular platforms (Facebook, Twitter and YouTube) being the most risky.
Along with interviews and tips, this report includes nearly a dozen frameworks, graphics, charts, and flow diagrams. If you would like the PDF version download it here Guarding the Social Gates. It’s very good.