The So What Factor
A little while ago I was interviewed about the work I do at BodyinMind.org. This is a website that writes about pain research. We started it just over 2 years ago, and now have over 9,000 unique visitors every month from over 100 countries. That’s great you might think, but there is still the ‘So What’ factor. Is this actually making any difference? The jury is still out and we are trying very hard to measure whether what we are doing makes any difference at all to pain research or clinical practice.