Jitterjam – measuring conversations

JitterJam combines ‘social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated Social CRM system’.

It is the measuring aspect, rather than the marketing, that I am interested in. Maybe this is a way that I can start looking at whether dissemination of health research has any effect on clinical practice – or are we just having a chat online and not changing clinical practice at all?