Nielsen 2011 Social Media Business Benchmarking Study

“Getting support from my managers and Ministers to venture into social media has been a bit like taking my Dad to the Big Day Out….”

Respondent comment, Nielsen Social Media Study, July 2010, public sector survey

This latest Nielsen report is now available for download.  It was recently presented in conjunction with Community Engine in Sydney which I attended  – see my comments on the initial reactions here: Nielsen and social media use in Australia.  Here is the report in full.  It covers:

  1. Australian business’ investment in social media
  2. The social media activities conducted by business’ in 2010
  3. The barriers to business investment in social media
  4. Experiences and outcomes to date