Googles New Personal Assistant the Priority Inbox

Google are on a roll and introducing the Priority Inbox (in beta) – an experimental new way of taking on information overload in Gmail, identifying important email and separating it out from everything else:

“Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important—bologna, or “bacn.” So we’ve evolved Gmail’s filter to address this problem and extended it to not only classify outright spam, but also to help users separate this “bologna” from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.”

Here it is in action


According to their blog The Priority Inbox splits your inbox into three sections: “Important and unread”, “Starred”, and “Everything else”. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you.