Show me the evidence

I was asked by a clinical researcher today what the point was of social media. To put this in context, this is about site that I set up 10 months ago, in a niche area of neuroscience research. The blog now has a steady 4000 unique visitors a month, 7000 page views all through the use of social media. The point may seem obvious, except it was the owner of the site who was asking me.

I was about to trot off the stats in order to justify my existence but then thought, he’s right. Can I really measure the effect? Can I provide evidence-based results that shows that those 4000 visitors have had a positive impact from visiting the blog, and that it has improved their clinical practice?

I can provide readership stats, but clinical impact. Nope.