Case-Study in Social Medicine

After evesdropping into the conversation Doctors were having about their use of social media, I came back to thoughts in a previous post on how a busy clinician would use social media – and speculated that there are two ways it can be used – in actual clinical practice and as an information source.  It’s all very well to theorise, but is it actually the case?

This from Vegard Ølstørn, a manual therapist in Norway:

I started blogging as a manual therapist in February 2010. I wanted to do this because of mainly three things. I thought that was a way of keeping myself professionally updated. My thought was to write down a summary of interested things I read, write down how I am working, what I am thinking about my work and maybe present exercises I give etc. This way I put some pressure on myself to think twice why I do what I do.

My blogging is also done as information to my patients before or after they see me. Google listings for advertisement is important, and if patients read how I work before they come to see me, I think that is a positive start. I am also planning to use the blog as a resource for patients, where they can read about exercises and things I have presented after treatments.

Lastly, blogging also builds my professional brand amongst my peers. Other clinicians can comment on my way of doing things and interesting discussions hopefully comes out. I find it interesting to read how other clinicians solve their daily challenges, so it is nice to share my view on things.

Status today is that traffic to my site is increasing and I have got both new patients as well as interested clinicians from my blogging. For the word ‘manuellterapi’ I am scoring 4th in the Norwegian google search, so the traffic is increasing. I like it.

I really liked the quote by Dr Mike (@sandnsurf):

“Blogging can be lonely. Especially lonely if we constantly rely on viewer stats, page rank and comment counts to justify the time we take to document our cogitations …but I am surfing the blogging wave to taste the salt water; feel the rush of wind in my face; and brush up against dolphins…not to observe from the beach, ice cream in hand, blistered by the rays of apathy and indifference.”

Thanks Vegard, and if you have a case study that you would like to have included contact me.