Developing a Digital Strategy 017 – Personal versus Professional Identity Online
Do you go online for your company or for yourself? Do you keep them separate or are they the same thing? Your personal identity and your professional identity are different things although they may appear to be the same.
For example: you may be a manual therapist with your own practice and also interested in health related social media sites, or you may be an employee of a larger organisation such as publishing but also interested in developments of new technologies for publishing (or something completely unrelated).
Your work profile is one thing, your personal profile is another and keeping your personal identity is important online – what happens when you leave the company, sell the practice, change careers and retrain, if you only have one profile you will have to build up who you are online from scratch.
How does this work in practice? Some sites you join will be for your personal profile (for example my dreamingspires identity on twitter, or my blog here) is essentially for me and what I record here is a repository of information for me to go back to and refer to while I’m working, it also identifies who I am and what my interests are.
Work identities, on the other hand may change. So if you are managing social media accounts for your ‘professional self’ or for a company keep in the back of your mind that you may leave, sell the business but still want to keep your individual identity when that happens.