The Dorling Kindersley Books Internal Sales Conference Video
For Publishers – This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference (this is an internal publishing meeting to look at upcoming publications and how to promote them). The video was such a hit internally that it is now being shared externally.
This is not only clever, the second minute demonstrates very well what can happen if publishers change their point of view.
Thanks to Scholarly Kitchen who blogged this video.
It reminds me of Jordan rules Giving up Control which I’ve summarised here: