Developing a Digital Strategy 011 – Practicalities, tweeting from multiple accounts
Tweeting from different twitter accounts is a complex business, not least because it can easy to post a tweet from the wrong account. Here’s how I do it:
My main ‘me’ account is @dreamingspires (focussed on health, publishing and social media in the main), and I have a neuroscience twitter account of @bodyinmind which is focussed on… neuroscience. Sometimes health and neuroscience overlap and I want to tweet from both accounts.
It would be regarded as spam if I posted the same tweets from both accounts if you are following both in your twitter stream, but if you are following only @dreamingspires you would expect me to tweet the major neuroscience news as well. What to do?
I put the question out to a medical twitterer @DrVes who manages multiple accounts very well [read tweets bottom up]
In a nutshell different topics can use different accounts, and sometimes you will post from both BUT there is a fine line between occasional duplicate posts and SPAM.
One person who manages this well in the social media sphere: @thewordpressguy (solving the world’s ills of wordpress questions) is also @thelatteguy (organising Sydney twitter coffee mornings) – a good call to separate them as they are different subjects, even though a lot of people who need wordpress advice also are at coffee mornings.
Practicalities to avoid the mistake of answering someone from the wrong account as I have done here
If you do use Tweetdeck be careful of its eversonothelpful new feature of selecting the account you tweet from depending on which column you reply from.
Tweetdeck won’t register all the replies from different accounts unless I setup several separate columns which my screen isn’t big enough to do – so I use echophon for @bodyinmind to see if there has been any replies, and tweetdeck or seeismic as my mainstay (see previous post on how to use these).
I am going to start using Brizzly more – it is a reader that works with Twitter and facebook and has a nice clear interface
Peoplebrowsr which has a lot of functionality and really does have everything at your fingertips, but it is a fiddly application on a smaller screen.
Whatever you decide to use please note that different accounts are still ‘personal’ – in the sense they aren’t just simply information streams – and sometimes it can feel a bit like trying to be part of 2 different busy conversations at the same time. You need to be consistent, even if you only post once or twice a day.
Tweeting from multiple accounts is good when:
- you have different subject areas
- different audiences
- different blogs that you are using the twitter info from
- or need an alterego to vent from!
Use one main application like Tweetdeck for all your accounts and an additional one like brizzly or echophon that you can quickly check replies that may not appear on tweetdeck.