The Clean Industrial Revolution – An Experiment Using Social Media In Publishing

I have been approached by Allen & Unwin, Book Publishers, to use some less traditional ways to connect with readers – and using a newly published book seems a good place to start.  This is an experiment, an ongoing project over the next 3 months open to change and trialling things depending on your feedback. Will using Social Media make any difference at all?  I like the Publisher, Elizabeth Weiss, I like the book and am happy to be involved.

The Clean Industrial Revolution: growing Australian prosperity in a greenhouse age published 3 weeks ago, written by Ben McNeil known for his work on climate change and energy policy in Australia (Sydney Morning Herald, The Age, The Australian Financial Review, The Australian and The Canberra Times, radio and television appearances). clean-industrial-revolutionben-mcneil

Ben also recently joined Twitter, started a blog and is doing a book signing at UNSW bookshop on Wednesday where I hope to interview him.

To see how news of The Clean Industrial Revolution spreads on social media channels like Twitter, Facebook or Friendfeed, we’ve opted to give a 27% discount on the book – we want the discount to be big and different.

I have signed copies of the book to give away, 9 copies every month for the next 3 months. Signed books will be given for new ideas, comments, suggestions, feedback.

First thing, while I’m waiting to meet Ben, is to think of a hashtag for twitter that can also be used as a code to get the discount on the Publisher’s website.  Suggestions welcome (preferably something to do with the subject matter), and whichever suggestion we use will get the first of this months free signed copies.

We would like to start this officially by Friday, so I’ll need suggestions for #hashtags before then.

Some excerpts from the book:

In 2007, I was in Canberra as a young scientist pushing the scientific case for action and learning very quickly that the government was completely blind to the gravity of potential threats to Australia beyond just the environment.  At a high-level meeting in the Cabinet room, as I looked in awe around me, all I could see was a sea of grey hair and suits clustered around the biggest table I had ever seen.

Sitting to my right was the Prime Minister, John Howard, the Minister for Education and Science, Julie Bishop, the Environment Minister, Malcolm Turnbull, and the Minister for Industry, Ian Macfarlane.  Scattered among the rest of the Cabinet were the heads of every science, research technology and education body in Australia.

Before my presentation, three of Australia’s most influential climate scientists presented an exhaustive report of recommendations on how Australia could actively respond to the emerging climate of change.  As I stared down the Cabinet room I wondered why the two most senior government minsters responsible for the economy and foreign policy were not in the room.  Where were the Treasure and the Foreign Minster?  It seems for many years the Australian Government reflected a broad and dangerous public misconception about combating climate change:  that is it has nothing to do with Australia’s long-term economic prosperity or national security.

This book has one overarching theme: that climate change and our over-reliance on fossil fuels will put Australia’s economic prosperity, not just the environment, at great risk.  The only way to boost the prospects of stabilising our climate, and grow Australia’s economy in a world that will move away from carbon, coal and oil, is to slash carbon emissions and foster a new, clean low-carbon industrial revolution.  These new Australian products and technologies will be craved in a world short on oil and high on carbon and would position Australia as a leading clean-tech hub for a growing Asia.

Dont forget to leave your ideas for a codename/hashtag reference for people to use.  The best we’ve come up with is #GreenCollar…

Declaration: I will at no point be receiving any money from sales of this book.